Whenever Robyn Exton initial founded her matchmaking and social media application for lesbians and bisexual female, too little finances for advertising meant she’d check-out clubs equipped with containers of spirits.
“during the early days I would go to nightclubs with a bottle of sambuca within one hands, and tequila from inside the more, and inspire ladies to down load the software in substitution for a go,” says the 29-year-old.
Then at UNITED KINGDOM lesbian, homosexual, bisexual and transgender (LGBT) festivals Manchester and Brighton pleasure, she targeted females by waiting away from mobile commodes offering rest room paper with flyers providing the application.
It was back in 2013, and Ms Exton’s low cost, but innovative, approach to advertising and marketing soon spotted individual numbers go up continuously, then more gaining grip compliment of positive personal references.
Founded in London, however with the head office transferring to bay area a year ago to be closer to you buyers, in order to maintain the dense of the strong social media world, the Her software now has multiple million female users throughout the world.